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Chapter 1

Introduction

Welcome to the world of crafting intuitive and engaging experiences on the ServiceNow platform! This chapter lays the foundation for your journey, exploring the crucial roles of User Interface (UI) and User Experience (UX) within this powerful tool.

Demystifying UI & UX

Let’s start at the beginning – what exactly are UI and UX?

User Interface (UI) – refers to the visual elements and design of the ServiceNow platform that users interact with, including components such as buttons, menus, forms, icons, and layout arrangements. UI design in ServiceNow focuses on creating a visually appealing and user-friendly interface that enhances usability and facilitates efficient interaction with the platform.

User Experience (UX) – UX encompasses the overall experience a user has while interacting with the ServiceNow platform, such as ease of use, efficiency, accessibility, and overall satisfaction. UX design in ServiceNow involves understanding user needs, behaviours, and preferences to create a seamless and intuitive experience for users as they navigate through various features and functionalities.

Visual appeal meets seamless interaction

To have a truly exceptional experience on the ServiceNow platform, collaboration between UX and UI is essential. By aligning visual design with seamless interaction, UI & UX play a critical role in creating a visually appealing, intuitive, and user-friendly ServiceNow portal that enhances user understanding and satisfaction.

Why good UI/UX matters in ServiceNow

The ServiceNow platform holds immense potential when empowered by good UI/UX design. Your organisation can benefit from:

  • Increased user adoption and engagement – No more abandoned platforms! Witness how intuitive design drives active usage across user groups.
  • Enhanced productivity and efficiency – Save time and resources with a UI/UX that streamlines workflows and eliminates frustrating navigation.
  • Improved employee satisfaction – Happy employees, happy business! See how user-friendliness contributes to a positive work environment.
  • Reduced training costs – Clear and consistent design translates to less training time and faster user onboarding.
  • Elevated brand image – Project a modern and efficient image with a polished UI/UX that reflects your organisation’s professionalism.